Advances in technology and communication, combined with the explosive growth in data and information, have given rise to a more empowered global consumer. Recent economic and political events highlight the need for insurers to understand how consumers view the world and the most important attributes for their purchasing decisions. Our discussions with global insurance executives, non-exec…
After more than a decade Michael Porter’s book Competitive Advantage of Nations stays ahead of the other books, in particular as alternative framework from the comparative advantage idea inspired by Adam Smith. This small book is merely an alternative proposition, a postscript perhaps, to Porter’s book, with basic idea that one cannot rely merely on industrial processes alone to keep …
The article marries Michael Porter’s industrial cluster theory of traded and local clusters to Richard Florida’s occupational approach of creative and routine workers to gain a better understanding of the process of economic development. By combining these two approaches, four major industrial-occupational categories are identified. The shares of U.S. Employment in each – creative-in-…
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and too…
Given the current economic challenges facing many countries across the globe, the notion of engendering greater entrepreneurial activity has become a prominent goal for many national governments. The relevance of entrepreneurship to economic development has been highlighted by many researchers (e.g. Davidsson et al, 2006) and it is now well-recognised that education and training opportunities p…
Competitive marketing strategies are strongest either when they position a firm's strengths against competitors' weaknesses or choose positions that pose no threat to competitors. As such, they require that the strategist be as knowledgeable about competitors' strengths and weaknesses as about customers' needs or the firm's own capabilities. This chapter is designed to assist the strategist …
This elective is about strategic choices. What options do we face? Should we make moves back up the supply chain, or down towards our end customers, or should we stay where we are? Should we stick to our knitting, or diversify into other markets, and if so which? What about establishing ourselves globally: should we do it, how can we do it, can we afford to do it, can we afford not to do it? T…
The UPS Code of Business Conduct (“Code”) sets forth standards of conduct for all of UPS. Throughout the Code, “UPS” is used to refer to the enterprise as a whole, to each person within it, and to any person or entity who represents UPS or any part of the UPS organization, including suppliers, consultants, and third-party representatives. Adherence to the Code is required of all em…
Many theories and ideas have shaped the development of cities (hall 1998, Mumford 1961, howard 1946), yet no one can claim that the ideal design, economic size, or development pattern exists for any single city. The characteristics of cities are shaped by complex sets of historical, geographic, economic, social, physical, governance, technological, and chance factors. The economies of citi…
‘… the process of conducting research on the business environment within which an organisation operates and on the organisation itself, in order to formulate strategy.’ BNET Business Dictionary ‘… a theoretically informed understanding of the environment in which an organisation is operating, together with an understanding of the organisation’s interaction with its environment in …
There are two common definitions of statistics. The first is "turning data into information", the second is "making inferences about populations from samples". These two definitions are quite different, but between them they capture most of what you will learn in most introductory statistics courses. The first, "turning data into information," is a good definition of descriptive statistics…
The company responded with two strategies. First, it decided to get out of the leisure travel business, instead becoming a purely corporate travel agency. Second, it decided to rebate customers with the entire commission the agency receives and instead bill customers by service provided. Rosenbluth charges fees, for example, for consultation on how to lower costs, for development of in-hous…
Over the decades, Airbus and Boeing, the two major players have been at loggerheads for aircraft orders. This case details the intensity of the rivalry between the two companies by elucidating facts and figures of a new aircraft being developed from each of their stables. Boeing’s 787 Dreamliner being designed with new composite material is meant to set industry standards. As accordi…
This thesis studies the business model as a possible integrator of different strategic perspectives on firms‟ sustained competitive advantage. It presents the arguments for viewing the business model as a concept closely related to strategy in general and competitive advantage in particular. Furthermore, it reviews existing business model literature in order to determine how this field can co…
This document is a result of numerous calls for help from potential farmers, aspiring entrepreneurs and government officials from all the provinces requesting guidance with drafting bankable business plans. Research has shown that prospective entrepreneurs are not familiar with the contents of their business plan, because they seldom contribute (input) into the development of a business plan…
Many companies have a brief mission statement, usually in thirty words or less, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan. Followed by: Company goals and objectives: Goals are destinations -- where you want your business to be. Objectives are progress markers along the way to goal achieve…