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Found 2 from your keywords: author=John Burnett
cover
Core Concepts of Marketing
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John Burnett

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and too…

Edition
-
ISBN/ISSN
-
Collation
1-298
Series Title
-
Call Number
-
cover
Introducing Marketing
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John Burnett

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tool…

Edition
1st Edition
ISBN/ISSN
-
Collation
1-290
Series Title
Introducing Marketing
Call Number
-