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Found 1 from your keywords: author=Professor Neil Kay

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Competitive Strategy

This elective is about strategic choices. What options do we face? Should we make moves back up the supply chain, or down towards our end customers, or should we stay where we are? Should we stick to our knitting, or diversify into other markets, and if so which? What about establishing ourselves globally: should we do it, how can we do it, can we afford to do it, can we afford not to do it? T…

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