Advertising Decision

Advertising and promotional expenditures have become significant in the marketing of many products. In 1966 about 16 billion dollars was spend on advertising alone. This expenditure is made because advertising has a vital communication function to play in marketing as part of the overall communication mix the firm utilizes to inform and convince customers of the desirability of its product…

Negotiating Success

“Negotiating Success is an inspiring book whose time has come. While hard skills are critical in negotiations, soft skills make up the essential ingredients that support mutually agreeable gains. Jim’s blend of the two shows how to make the negotiating process human again. His approach on supporting the other in getting what they want invokes reciprocal behavior. This book shows that co…

Finding What Works in Health Care: Standards for Systematic Reviews

Healthcare decision makers in search of the best evidence to inform clinical decisions have come to rely on systematic reviews (SRs) of comparative effectiveness research (CER) to learn what is known and not known about the potential benefits and harms of alternative drugs, devices, and other healthcare services. An SR is a scientific investigation that focuses on a specific question and uses e…

Clinical Practice Guidelines We Can Trust

Clinicians can no longer stay abreast of the rapidly expand- ing knowledge bases related to health. The number of random- ized controlled trials published in MEDLINE (a medical literature database) grew from 5,000 per year in 1978–1985 to 25,000 per year in 1994–2001. Furthermore, contentions that much of the literature may be biased and not applicable to important subsets of target populat…

Pigs at the trough : how corporate greed and political corruption are undermi…

Edition

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ISBN/ISSN

1400047714

Collation

275 p. ; 22 cm.

Series Title

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Call Number

364.1323 Huf p

Health Care Comes Home: The Human Factors

As attention is increasingly devoted to U.S. society’s needs for access to health care and health care delivery, one change that requires immediate attention concerns the many aspects of care that are migrating out of formal medical facilities and into the home. Although the costs of care are one driver of this change, there is also recognition that health care delivered at home is valued by …

Lords of poverty : the power, prestige, and corruption of the international a…

Lords of Poverty is a case study in betrayals of a public trust. The shortcomings of aid are numerous, and serious enough to raise questions about the viability of the practice at its most fundamental levels. Hancocks report is thorough, deeply shocking, and certain to cause critical reevaluation of the governments motives in giving foreign aid, and of the true needs of our intended beneficiaries.

Monitoring HIV Care in the United States

The number of people living with HIV/AIDS (PLWHA) in the United States is growing each year largely due both to advances in treatment that allow HIV-infected individuals to live longer and healthier lives and to a steady number of new HIV infections each year. The U.S. Centers for Dis- ease Control and Prevention (CDC) estimates that there were 1.2 million people living with HIV infection in th…

PostgreSQL : a comprehensive guide to building, programming, and administerin…

PostgreSQL is the world's most advanced open-source database. PostgreSQL is the most comprehensive, in-depth, and easy-to-read guide to this award-winning database. This book starts with a thorough overview of SQL, a description of all PostgreSQL data types, and a complete explanation of PostgreSQL commands.

For the Public's Health: Investing in a Healthier Future

In 2009, the Robert Wood Johnson Foundation asked the Institute of Medicine (IOM) to convene a committee to examine three topics in relation to public health: measurement, the law, and funding. The committee’s complete three-part charge is provided in Box P-1. The IOM Committee on Public Health Strategies to Improve Health explored the topics in the context of contemporary opportunities and c…

Ajax : creating Web pages with asynchronous JavaScript and XML

Using Ajax, you can build Web applications with the sophistication and usability of traditional desktop applications and you can do it using standards and open source software. Now, for the first time, there's an easy, example-driven guide to Ajax for every Web and open source developer, regardless of experience.

GRAMMAR ALIVE: A GUIDE FOR TEACHERS

Edition

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ISBN/ISSN

0-8141-1872-0

Collation

-

Series Title

GRAMMAR ALIVE: A GUIDE FOR TEACHERS

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Health IT and Patient Safety

The Institute of Medicine (IOM) report To Err Is Human estimated that 44,000-98,000 lives are lost every year due to medical errors in hospitals and led to the widespread recognition that health care is not safe enough, catalyzing a revolution to improve the quality of care.1 Despite considerable effort, patient safety has not yet improved to the degree hoped for in the IOM report Crossing the …

The Miracle of Mindfulness

The Miracle of Mindfulness was originally written in Vietnamese as a long letter to Brother Quang, a main staff member of the School of Youth for So- cial Service in South Vietnam in 1974. Its author, the Buddhist monk Thich Nhat Hanh, had founded the School in the 1960s as an outgrowth of "engaged Buddhism." It drew young people deeply commi…

Accounting and Routing in the Internet

There has been discussion of proposals to engage in the collection of traffic flow measurement information for monitoring and to support charging and accounting

Strategic Marketing

Marketing is commonly misunderstood as an ostentatious term for advertising and promotion; in reality it is far more than that. This perception isn’t in many ways unreasonable, advertising and promotion are the major way in which most people are exposed to marketing. However, the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new…

ENTERPRISE RISK MANAGEMENT CASE STUDY: GOVERNMENT TAXATION AGENCY

Edition

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ISBN/ISSN

-

Collation

1-2

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RESEARCH METHODOLOGY STRATEGIES IN STRATEGIC MANAGEMENT

 is paper review and examine how strategic management researchers apply research methods, and what strategies use as part of the research process, to locate, organize, manage, transform, create, communicate and evaluate research tools, data and information resources. It also analyzes recent developments on research methodology to create scienti! c knowledge in theory building and practice …

Perspectives on trends in commodity risk management operations Commodity trad…

Executive summary Commodity risk management is emerging as a critical differentiator of business performance The ‘new normal’ is a world of significant commodity price volatility affecting many businesses across different industry sectors and across the full value chain of their activities. Many leading companies have established Commodity Trading and Risk Management (CTRM) ‘functio…

Leadership and Strategic Management

Strategic management, popularized during the 1980s, is a term that covers enterprise – wide strategy formulation, implementation, and evaluation. The subject of strategic management has become integral to the success or failure of organizations, especially now when the business environment demands rapid monitoring, analysis and accurate interpretation.

DRIVING ENTERPRISE RISK MANAGEMENT BEST PRACTICES FOR ENERGY FIRMS

Modern economies are energy hungry and demand continues to grow inexorably across the globe . This can create enormous opportunities for energy firms, but it also entails significant challenges . Energy organizations face a uniquely broad range of risks across their activities, including project, operational, market, regulatory, environmental, socio-political and reputational risks . Tradition…

In search of strategic management accounting: theoretical and field study per…

Despite being introduced into the literature as a potentially exciting development over 20 years ago, there is still little or no agreement about what constitutes strategic management accounting (SMA). The term itself is open to a number of interpretations, something that is reflected in the varied nature of the research associated with it. In our view, however, SMA is best understood as a g…

Global Technology Audit Guide (GTAG®) 2 Change and Patch Management Controls…

Because every IT risk creates some degree of business risk, it is important that CAEs thoroughly understand IT change and patch management issues. IT change and patch management can be defined as the set of processes executed within the organization’s IT depart- ment designed to manage the enhancements, updates, incremental fixes, and patches to production systems, which include: • Applic…

Risk Evaluation in Enterprise Risk Management

Enterprise Risk Management (ERM) has been defined as the discipline by which an organization in any industry assesses, controls, exploits, finances and monitors risks from all sources for the purpose of increasing the organization’s short- and long-term value to its stakeholders. by the Casualty Actuarial Society (2003) and adopted by the Society of Actuaries (2005). Enterprise Risk Mana…

Security and Risk Management

Edition

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ISBN/ISSN

-

Collation

1-7

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A Guide To Project Management Body Of Knowledge

Edition

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ISBN/ISSN

1-880410-23-0 (paper

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-

Series Title

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Guidance on the Risk Management of Derivatives

These Guidelines cover the main aspects of devising a policy on the use of derivative. It is based very closely on the „Supervisory Standard on the use Derivatives by Insurance Companies‟ as issued by the International Association of Insurance Supervisors. The implementation of the Guidelines needs to be tailored to the particular circumstances of individual companies. For example, the Cen…

Information Security and Risk Management

Edition

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ISBN/ISSN

-

Collation

1-16

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A Guide to Risk Management

w DiagramThe Financial Accountability Act 2009 (the Act) outlines a number of accountable officer and statutory body functions, one of which is the establishment and maintenance of an appropriate system of risk management (section 61). The Financial and Performance Management Standard 2009 (the Standard), section 28, prescribes that the agency’s risk management system must provide for:  m…

Family Therapy Techniques

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ISBN/ISSN

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Series Title

Family Therapy Techniques

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