THE NEW STRATEGIC BRAND MANAGEMENT

This is a book on strategic brand management. It capitalises on the success of the former three editions. As far as we understand from our readers worldwide (marketers, advertisers, lawyers, MBA students and so on), this success was based on six attributes which we have of course maintained: l Originality. Strategic Brand Management is quite different from all the other books on brand manag…

PRACTICAL PACKET ANALYSIS

You may find yourself wondering why you should buy this book as opposed to any other book about packet analysis. The answer lies in the title: Practical Packet Analysis. Let’s face it—nothing beats real-world experience, and the closest you can come to that experience in a book is through practical exam- ples of packet analysis with real-world scenarios. �…

Accounting Best Practices

A chief executive officer (CEO) spends months deciding on a corporate strategy. The plan probably includes a mix of changes in products, customers, and mar- kets, as well as demands for increased efficiencies or information in a number of existing areas. The CEO then hands off the plan to a group of managers who are quite capable of implementing many of the changes, but who scratch their heads …

Advertising Decision

Advertising and promotional expenditures have become significant in the marketing of many products. In 1966 about 16 billion dollars was spend on advertising alone. This expenditure is made because advertising has a vital communication function to play in marketing as part of the overall communication mix the firm utilizes to inform and convince customers of the desirability of its product…

Negotiating Success

“Negotiating Success is an inspiring book whose time has come. While hard skills are critical in negotiations, soft skills make up the essential ingredients that support mutually agreeable gains. Jim’s blend of the two shows how to make the negotiating process human again. His approach on supporting the other in getting what they want invokes reciprocal behavior. This book shows that co…

PostgreSQL : a comprehensive guide to building, programming, and administerin…

PostgreSQL is the world's most advanced open-source database. PostgreSQL is the most comprehensive, in-depth, and easy-to-read guide to this award-winning database. This book starts with a thorough overview of SQL, a description of all PostgreSQL data types, and a complete explanation of PostgreSQL commands.

Ajax : creating Web pages with asynchronous JavaScript and XML

Using Ajax, you can build Web applications with the sophistication and usability of traditional desktop applications and you can do it using standards and open source software. Now, for the first time, there's an easy, example-driven guide to Ajax for every Web and open source developer, regardless of experience.

SALES FOR STARTUPS

To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling. The first is by far the most important. You can’t sell what you don’t ship, and if it’s not built specifically with the customer’s needs in mind, it’ll be next to impossible to sell even with a great sales system. But as start-ups begin putting a signifi…

A STARTUP GUIDE TO GETTING CUSTOMERS

This book is for startups of all kinds: consumer or enterprise-focused, from ecommerce to apps and everything in between We’ve interviewed more than forty founders, studied many more companies, and pulled out the repeatable strategies and tactics they used to succeed. Our goal is to show you how to get traction no matter what business you’re in.

The Definitive Guide to MySQL 5

Edition

-

ISBN/ISSN

9781590595350

Collation

784p.

Series Title

Definitive Guide Series

Call Number

005.75/85-22 Kof d

PHP 5 for dummies

Edition

-

ISBN/ISSN

0764541668

Collation

xiv, 392 p. : ill. ; 24 cm.

Series Title

For dummies

Call Number

005.13/3-22 Jan p

Enterprise Information Systems

In follow-up to the four previous conferences, which were held in Utrecht, Groningen, Tilburg and Ravenstein, the fifth edition of the SIKS/BENAIS Conference on Enterprise Information Systems (EIS 2010) is held in Eindhoven this year. The purpose of the conference series is to bring together Dutch and Belgian researchers interested in the advances in and the business applications of informat…

SALES FOR STARTUPS

To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling. The first is by far the most important. You can’t sell what you don’t ship, and if it’s not built specifically with the customer’s needs in mind, it’ll be next to impossible to sell even with a great sales system. But as start-ups begin putting a signifi…

Marketing

This book uncovers the mysteries behind how to create those same experiences for your small business. We will look into what exactly is “The Experience” and how to create “The Virtual Experience.” In addition, we will dive into branding and how something as small as a price tag can impact future buyers. We will analyze your multi-billion dollar competitors and help develop a strateg…

Traction: A STARTUP GUIDE TO GETTING CUSTOMERS

Edition

-

ISBN/ISSN

978-0976339601

Collation

-

Series Title

Traction : A STARTUP GUIDE TO GETTING CUSTOMERS

Call Number

-

Marketing

With the effects of the current economic downturn spurring companies to cut expenses on a broad scale, the notion of moving sales efforts to an outsourced model may not be the first instinctual solution. However, especially during times of economic tightening, outsourcing simultaneously addresses both primary fiscal concerns: cutting costs and generating new revenue. Externalizing sales and…

How to overcome Procrastination

Many people admit to putting off jobs because: they find the job daunting or unpleasant, or they hope that the job will somehow go away, or they just don’t know where to start. They may justify this by finding routine tasks to do instead. Alternatively, they may wait until the pressure is really on before starting to take appropriate action. Putting off jobs we dislike doing is a common trai…

Preventing Accidents

You don’t want to expose your team members to danger. Accidents are costly (measured in both human and financial terms), disruptive, and morale- destroying. If you’ve ever been involved in a serious accident yourself, or seen someone get hurt in one, you won’t have forgotten it in a hurry. As a manager, you have a responsibility to find ways of preventing accidents, and of minimizing the…

International Trade- Theory and Policy

This text strives to reach a median between these two approaches. First, I believe that students need to learn the theory and models to understand how economists understand the world. I also think these ideas are accessible to most students if they are explained thoroughly. This text presents numerous models in some detail, not by employing advanced mathematics, but rather by walking student…

A Real Agency Pitches a Real Client

The textbook publishing industry is undergoing staggering change as many traditional business models and practices quickly lose relevance. Peer-to-peer textbook trading networks, online used-book sellers, and a gray market that allows low-priced international editions to displace expensive U.S. texts push publishers to reconsider outmoded ways of delivering content. Likewise, the digital native…

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Turn More Prospects into Clients

This ebook will help you improve your conversations with prospects*. By using the tips, you will certainly increase your conversion. However, I know many salesmen* who had very good conversations with prospects and still didn’t succeed. If you want to land that order on time, you’ll need to have the right knowledge and skills. So be aware that reading this book and using the tips, doesn…

A Dynamic Resource Allocation on Service Supply Chain

Recently, as internet business is growing rapidly, it has been bringing a lot of changes in many aspects of commercial business activities, and especially internet shopping malls, dealing with individual consumers, have continued radical changes and development. Thus, internet-based companies are required to implement variously different and new approaches in the ways of conducting their bu…

A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods

This study examined the effect of pricing strategies on the purchase of consumer goods. Also examined in this research is the effect of internet (online presence) on informed purchase decision. The research intended to answer questions on the extent to which competitor's price affects purchase of products, how customers perceive the value-based pricing concept of firms and the extent to which o…

CMI Level 5 Qualifications in Management and Leadership (QCF)

The titles given below are the titles as they will appear on the qualification when awarded to the Learner. The qualification reference number is the number allocated to the qualification by the Regulator at the time of accreditation, which confirms that this is a fundable qualification on the QCF and on the Register. The CMI code is the code which should be used when registering Learners with …

Supply Chain Strategy

Chances are you’ve heard the term supply chain strategy. Used informally, it is often confused with supply chain management, where supply chain operations are controlled to reduce costs. There’s some truth to this definition, but supply chain strategy really is broader; it defines how the supply chain should operate in order to compete. Supply chain strategy is an iterative process that…

Selling Production to the Management

THE purpose of this paper is to help the manager to a stronger realization of his responsibility for production. To raise the question of "selling" production to the management of an industrial enterprise may seem preposterous to some. Who of all agencies is responsible for production if not the management? That is a fundamental assumption of economic thinking. Who of all agencies in this peri…

A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods

This study examined the effect of pricing strategies on the purchase of consumer goods. Also examined in this research is the effect of internet (online presence) on informed purchase decision. The research intended to answer questions on the extent to which competitor's price affects purchase of products, how customers perceive the value-based pricing concept of firms and the extent to which o…

Selling and Sales Management

Part one of Selling and Sales Management consists of two introductory chapters that set the context for the remainder of the book. Chapter 1 introduces the nature and role of selling and sales management before relating this to the marketing concept. The incontrovertibly interlinked relationship between selling and sales management is then explained and the notion of more sophisticated mark…

BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES

Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This…