Filter by

  • Publication Year
    To
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
  • Language
Found 2 from your keywords: author=NOËL KAPFERER
cover
THE NEW STRATEGIC BRAND MANAGEMENT
Comment Share
JEANNOËL KAPFERER

Edition
-
ISBN/ISSN
978 0 7494 5085 4
Collation
-
Series Title
THE NEW STRATEGIC BRAND MANAGEMENT
Call Number
-

Edition
-
ISBN/ISSN
978 0 7494 5085 4
Collation
-
Series Title
THE NEW STRATEGIC BRAND MANAGEMENT
Call Number
-
cover
THE NEW STRATEGIC BRAND MANAGEMENT
Comment Share
JEANNOËL KAPFERER

This is a book on strategic brand management. It capitalises on the success of the former three editions. As far as we understand from our readers worldwide (marketers, advertisers, lawyers, MBA students and so on), this success was based on six attributes which we have of course maintained: l Originality. Strategic Brand Management is quite different from all the other books on brand manag…

Edition
-
ISBN/ISSN
978 0 7494 5085 4
Collation
1-577
Series Title
THE NEW STRATEGIC BRAND MANAGEMENT
Call Number
-