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Identification of Critical Success Factors for the Implementation of Supply C…
Supply Chain Management Information System (SCMIS) in automobile industry has gained importance recently due to its ability to reduce cost and increase responsiveness in the supply chain. The system provides high quality, relevant and timely information that supports decision making. The implementation of this system is a complicated process with significant risk as huge amount of money and…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- 1-17
- Series Title
- Identification of Critical Success Factors for the Implementation of Supply Chain Management Information System through SEM Approach
- Call Number
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Success of Marketing Information System (MKIS) Model: Analysis of Manufacturi…
Small and medium enterprises (SMEs) in India are facing stiff competition in the new globalized era. In India, the potential of the SMEs is to garner revenue and identify their keenness to utilize Marketing Information System (MkIS). The main objective of the study is to analyse the success of an MkIS model for SMEs. This study investigates the success factors of MkIS model. The study uses a…
- Edition
- -
- ISBN/ISSN
- 1990-9233
- Collation
- -
- Series Title
- Success of Marketing Information System (MKIS) Model: Analysis of Manufacturing Small and Medium Enterprises (SMES)
- Call Number
- -
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