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Found 1 from your keywords: author=Rahul Hakhu,
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Success of Marketing Information System (MKIS) Model: Analysis of Manufacturi…
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D.P. GoyalRahul Hakhu,Ravi Kiran

Small and medium enterprises (SMEs) in India are facing stiff competition in the new globalized era. In India, the potential of the SMEs is to garner revenue and identify their keenness to utilize Marketing Information System (MkIS). The main objective of the study is to analyse the success of an MkIS model for SMEs. This study investigates the success factors of MkIS model. The study uses a…

Edition
-
ISBN/ISSN
1990-9233
Collation
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Series Title
Success of Marketing Information System (MKIS) Model: Analysis of Manufacturing Small and Medium Enterprises (SMES)
Call Number
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