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Found 2 from your keywords: author=U.C. Mathur

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International Marketing Management Text and Cases

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U.C. Mathur

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Collation: 1-585
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International Marketing Management

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U.C. Mathur

This chapter introduces students to the different aspects of international marketing that will enable them to learn its various nuances with relative ease. Students will learn about the major differences between domestic and international marketing. The methods of scanning the business and competitive environment are discussed in this chapter. This will help students to plan marketing in a …

Edition: 1st Edition
ISBN/ISSN: 978-0-7619-3640-4 (P
Collation: 1-554
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