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Found 2 from your keywords: author=Tony Proctor
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Marketing Research
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Tony Proctor and Barbara Jamieson

Edition
-
ISBN/ISSN
0 273 67400 5
Collation
1-49
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Edition
-
ISBN/ISSN
0 273 67400 5
Collation
1-49
Series Title
-
Call Number
-
cover
Marketing Research
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Barbara JamiesonTony Proctor

There have been vast changes in marketing research, largely as a result of the develop- ment of information technology. Marketing research can be to some extent a quantitative subject and, while many of the techniques used have been around for many years, the ease of using them has been frustrated by a lack of powerful and easily available computational aids. Looking back, it is a sobering …

Edition
-
ISBN/ISSN
0 273 67400 5.
Collation
-
Series Title
-
Call Number
-