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Found 3 from your keywords: author=Richard M.S. Wilson
cover
Strategic Marketing Management Planning, implementation and control Third edi…
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Richard M.S. Wilson

Edition
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ISBN/ISSN
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Collation
1-883
Series Title
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Edition
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ISBN/ISSN
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Collation
1-883
Series Title
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cover
Strategic Marketing Management
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Chris HackleyDominic Barton, Roberto Newell, Gregory WilsonIvana Taylor and Bill JelenJohn WilliamsPHILIP KOTLER,KEVIN LANE KELLERRichard M.S. Wilson, Colin GilliganRuldolf Structz

Edition
3rd Edition
ISBN/ISSN
0 7506 5938 6
Collation
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Series Title
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Call Number
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Edition
3rd Edition
ISBN/ISSN
0 7506 5938 6
Collation
-
Series Title
-
Call Number
-
cover
Strategic Marketing Management
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Richard M.S. Wilson and Colin Gilligan

The question of what marketing is and what it entails has been the focus of a considerable amount of work over the past 40 years. From this, numerous definitions have emerged, with differing emphases on the process of marketing, the functional activities that constitute marketing, and the orientation (or philosophy) of marketing. The Chartered Institute of Marketing, for example, defines it…

Edition
3rd Edition
ISBN/ISSN
0 7506 5938 6
Collation
1-883
Series Title
Strategic Marketing Management
Call Number
-