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Found 1 from your keywords: author=Ramon Casadesus
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From Strategy to Business Models and to Tactics
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Ramon CasadesusMasanell and Joan Enric Ricart

The notion of business model has been used by strategy scholars to refer to “the logic of the firm, the way it operates and how it creates value for its stakeholders.” On the surface, this notion appears to be similar to that of strategy. We present a conceptual framework to separate and relate business model and strategy. Business model, we argue, is a reflection of the firm’s realized s…

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1-45
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