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Found 1 from your keywords: author=Philip Kotler, Gary Arm...
cover
Principle of Marketing
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Philip Kotler, Gary Armstrong.

The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you—our customer. Our goal is to introduce new marketing students to the fascinating world of modern marketing in an innovative and comprehensive yet practical and enjoyable way. We’ve poured over every page, table, figure, f…

Edition
14th Edition
ISBN/ISSN
13: 978-0-13-216712-
Collation
1-740
Series Title
Principle of Marketing
Call Number
-