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Found 2 from your keywords: author=Olivier Serrat
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Social Network Analysis
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Olivier Serrat

The information revolution has given birth to new economies structured around flows of data, information, and knowledge. In parallel, social networks1 have grown stronger as forms of organization of human activity.2 Social networks are nodes of individuals, groups, organizations, and related systems that tie in one or more types of interdependencies: these include shared values, visions, and id…

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The Future of Social Marketing
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Olivier Serrat

Marketing is at a crossroads. Until 1960, when Theodore Levitt wrote Marketing Myopia,1 it had not been considered a serious function of strategic management. From there, the discipline developed at such pace that Marketing Management,2 Philip Kotler’s classic textbook, is in its 13th edition counting 816 pages. Organizations have never had such powerful information and communication technolo…

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