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Found 2 from your keywords: author=Offerpop
cover
The Definitive Guide to #HashtagCampaigns
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Offerpop

Hashtags are popping up everywhere — from our Facebook feeds to billboards to our TV screens. Their ubiquity has even been lampooned on Late Night with Jimmy Fallon. Hashtags are having a cultural moment, but they’re more than just a fad. They represent a shift in the way consumers communicate with each other and about brands. So what does that mean for a marketers? Simply put, hashtags m…

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1-10
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cover
The traditional marketing mindset
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Offerpop

The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected method of communication that takes a focused strategy to master. Here are five steps social marketers can take to avoid the pitfalls of one-dimensional social marketing campaigns and unlock the treasure trove of referrals, …

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1-17
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