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Found 1 from your keywords: author=Jekaterina Baraskova

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Strategic Positioning and Sustainable Competitive Advantage in Food Industry

This paper examines the concepts of sustainable competitive advantage (SCA) and strategic positioning (SP) and seeks to develop a framework on determinants of SP and SCA in the food industry following the case study approach. Design/methodology/approach – This paper analyzes the concepts of strategic positioning and sustainable competitive advantage and their interrelation. The qualitati…

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