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Found 1 from your keywords: author=Hans Willems

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Customer-driven Online Engagement

The market has adopted new rules to the game, allowing the customer more control than ever before. Trends like full adoption of e-business, social sharing and co-creation, ongoing individualization and the splintering of the Internet pose new challenges for the online marketer. Such trends change the way marketers must fulfill their roles; it is increasingly difficult to set up consistent mess…

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