Exploring the Business Impact of Marketing Technology Integration

With an increasing number of technologies being added to the marketing toolkit, marketers are beginning to view technology as a key component of their overall strategy. Without question, marketers are at the apex of digital evolution. Functional marketing silos are going away, and data and applications are now being tightly connected for improved customer lifecycle management, omni-channel…

SOCIALBRAND EXPERIENCE

There's no question that social media is one of the most highly influential marketing engagement channels we’ve seen. The constantly emerging nature of digital media has been pushing the engagement envelope for some time, but what’s new and different about social media is that it’s now a two-way street. A continuously emerging dialogue now exists been marketers and their highly social,…

THE IMPACT OF SOCIAL MARKETING ON TODAY’S AUTOMOTIVE ECOSYSTEM

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CONNECTING CUSTOMER ENGAGEMENT INTO MEASURABLE LOCAL STRATEGIES

There is a direct line between driving customers to local outlets and a measurable bottom line. The challenge brands face is activating those customers in a timely and effective manner through a litany of channels that has become taxing on in-house team bandwidth as well as budgets. As it becomes increasingly critical to improve localization efforts, leading marketers are identifying ways to sp…