You sat back, sighing with relief that your website was running faultlessly, optimized for search engines, and producing traffic, leads, and sales. Maybe you ventured into e-mail marketing or pay-per-click advertising to generate new customers. Then you thought with satisfaction, “I’ll just let the money roll in.” Instead, you were inundated with stories about Facebook and fan pages, Twi…
Social media marketing solutions help businesses launch effective, profitable social media campaigns. Credit: Social media marketing image via Shutterstock Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Loc…
One of the initial book reviews I received after publishing Windmill Networking: Maximizing LinkedIn, was a criticism that my book suffered from a “personality complex.” In other words, was it a book for businesses or merely about networking? The answer to that question is that my first book was meant to be a reference manual for professionals in every industry to truly maximize LinkedIn fo…
Facebook allows you to customize your app thumbnails. This is just one more way that brands can go the extra mile to make their page stand out. There are 3 111x74 pixel thumbnails to customize, so dedicate these thumbnails to your promotions and include a compelling call-to-action.
Businesses of all sizes are always looking to get the step up on their competition. Often, there are questions lingering over them about return on investment, sales, and customer retention. Right now, there is an onslaught of both people and companies turning to social media out- lets. The competition is fierce, and no company can waste time or money doing it wrong. It’s necessary to take act…
If you are still “testing the waters” when it comes to social media marketing, you are behind the times. Social media marketing has matured passed the trial-and-error phase and has become a critical component of any online marketing campaign. Some web marketing experts have even said they would be willing to give up their website over their social profiles if they had to choose (not somethi…
A recent survey by the Association of National Advertisers showed that 90 percent of US marketers are now using social networks for their efforts. Just five years ago, the figure was only 20 percent. That is not just an unbelievable growth trend for social media usage – it is a seismic shift in marketing and business. Social media has rapidly evolved from largely being on the fringe of market…
The top 10 social media questions marketers want answered: We analyze thousands of open-ended responses and summarize all of the major questions that marketing pros want answered. • The time commitment: We examine the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff. • The ben…
Social media is not a fad anymore, and marketers don’t have that as an excuse not to pursue knowledge and research to be able to leverage its power in marketing Food and FMCG brands in the Saudi market. The problem they faced was the lack of understanding why some brands succeed on social media while others fail. They lacked the knowledge to form insights on the Saudi social media scene, a…