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Social Marketing: How to Build an Employee Advocacy Program
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Mark Gibson

How can marketers make their companies stand out in the increasingly crowded social media landscape? Social media is swarming with brands. More than 93% of U.S. companies with over 100 employees market themselves on social networks. Your company probably has a corporate Twitter handle, a Facebook page and a LinkedIn profile. You may be investing in paid advertising and sponsored content. Tha…

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