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Found 1 from your keywords: subject="International Marketi...
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International Marketing Strategy
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Isobel Doole and Robin Lowe

Managers around the globe are recognising the increasing necessity for their companies and organisations to develop the skills, aptitudes and knowledge to compete effectively in international markets. The emergence of a more open world economy, the globalisation of consumer tastes and the unabated expansion of Internet access globally all increase the interdependency and interconnections of …

Edition
Fifth Edition
ISBN/ISSN
978-1-84480-763-5
Collation
1-36
Series Title
-
Call Number
-