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Google Analytics

When Google launched Google Analytics in 2005, it revolutionized web analytics. Heck, it flat out turned the entire industry on its collective head. No longer was web analytics an expensive endeavor that required a substantial investment in software. Measurement tools became irrelevant from a cost perspective, and the focus started to shift to people. In May 2007, Google gave the analytics indu…

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ISBN/ISSN: 978-0-596-15800-2
Collation: 1-218
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