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Found 1 from your keywords: subject="Comerce"
cover
Electronic Commerce: The Strategic Perspective
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Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan

Electronic commerce, in a broad sense, is the use of computer networks to improve organizational performance. Increasing profitability, gaining market share, improving customer service, and delivering products faster are some of the organizational performance gains possible with electronic commerce. Electronic commerce is more than ordering goods from an on-line catalog. It involves all aspe…

Edition
2nd Edition
ISBN/ISSN
-
Collation
1-150
Series Title
-
Call Number
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