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Found 1 from your keywords: subject="COMPETITOR ANALYSIS"
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COMPETITOR ANALYSIS
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John A. Czepiel and Roger A. Kerin

Competitive marketing strategies are strongest either when they position a firm's strengths against competitors' weaknesses or choose positions that pose no threat to competitors. As such, they require that the strategist be as knowledgeable about competitors' strengths and weaknesses as about customers' needs or the firm's own capabilities. This chapter is designed to assist the strategist …

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1-23
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