Introduction to Business

Choosing the Right Deployment Model for your Multichannel Commerce Platform

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The decision to upgrade or replace an outdated e-commerce platform to gain multichannel
capabilities creates the context for a number of other critical decisions. One of the most
significant is the basic deployment model for the commerce platform. The three broad
deployment model categories available today are: on-demand; hosted; and on-premises.
The key advantages of each model are identified in Figure 2.
A basic principle – but one that bears repeating – is that a retailer’s business needs should
dictate its technology choices, not vice versa. Nor should a vendor’s limitations constrain a
retailer’s choice. It’s a truism that applies in all parts of the retail enterprise, but nowhere
more so than in the rapidly changing, technology-intensive multichannel commerce
arena. IT decision-makers can easily get caught up in the either/or deployment model
vendors are creating with marketing hype. While it is true that each has its own benefits,
ultimately the retailer’s business model and its goals should be the determining factors
in choosing the optimal deployment model, not the conflicting philosophies of vendors

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Series Title

Entrepreneurship Is Risky Business

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Publisher

: Cross Channel Tech Trends Study., 2011

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Language

English

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NONE

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Subject(s)

Business

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