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The traditional marketing mindset

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The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected method of communication that takes a focused strategy to master.
Here are five steps social marketers can take to avoid the pitfalls of one-dimensional social marketing campaigns and unlock the treasure trove of referrals, connections, brand loyalty and social data of a multi-channel, strategic social marketing campaign.
Introduction
By following this five-step game plan, companies can optimize their social marketing campaigns — turning simple social media posting into full-fledged campaigns to convert customers, reach friends, build ongoing customer relationships through multiple online channels, and gain valuable insights into customer behavior.


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: ., 2009
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1-17
Language
English
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NONE
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The traditional marketing mindset
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Accra Metropolitan University
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About Us

Accra Metropolitan University is a forward-thinking, private higher education institution in Ghana dedicated to empowering minds and shaping futures for sustainable global development. Fully accredited by the Ghana Tertiary Education Commission (GTEC), the university is built on the core pillars of LIFE: Leadership, Innovation, Flexibility, and Entrepreneurship.

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