A Real Agency Pitches a Real Client | Accra Metropolitan University

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A Real Agency Pitches a Real Client

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The textbook publishing industry is undergoing staggering change as many traditional business models and practices quickly lose relevance. Peer-to-peer textbook trading networks, online used-book sellers, and a gray market that allows low-priced international editions to displace expensive U.S. texts push publishers to reconsider outmoded ways of delivering content. Likewise, the digital natives who make up our university student bodies (that’s you!) inspire educators to think about the transfer of knowledge in exciting new ways.

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Series Title: A Real Agency Pitches a Real Client
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Publisher: : ., 2012
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Language: English
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Classification: NONE
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Subject(s): Makerting
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