APA Style

Belch, M, A, B, A, G, E. (2003). Advertising and Promotion; An Integrated Marketing Communication Perspective (6th edition). USA: McGraw Hill Higher Education.

MLA Style

Belch, Michael, A., Belch, And, George, E.. "Advertising and Promotion; An Integrated Marketing Communication Perspective". 6th edition USA: McGraw Hill Higher Education, 2003. Makerting.