Strategic Management

Strategic Management

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In ancient Greek, ‘stratos’ was the term for the army and so in military terms, ‘strategy’ referred to ‘the act of the general’.
So, the origins of ‘strategy’ – the ‘art of the general’ – comes from the military arena – from China came “The Art of War” by Sun Tzu, from Prussia came “On War’ by Carl von Clausewitz.
In recent times the defeat of the Nazi regime in Germany was arguably due to a dire strategy by the leader of fighting a war on two fronts – West (USA, UK) and East (Russia) – so while the armed forces were highly skilled and had technological superiority the strategy was a huge mistake.
Strategy nowadays is ‘big stuff ’ – the top levels of the organisation are generally involved in preparing plans for the future – for finance, and growth by acquisitions, innovation in products, developing new markets and increasing internal efficiency. The recent rise of Apple is due to a combination of these factors.

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Detail Information

Series Title

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Call Number

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Publisher

: ., 2013

Collation

1-117

Language

English

ISBN/ISSN

978-87-403-0506-7

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

2nd edition

Subject(s)

Strategy

Specific Detail Info

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Statement of Responsibility

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