Management

Strategic Management and Business Policy

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Strategic management is a set of managerial decisions and actions that determines the longrun
performance of a corporation. It includes environmental scanning (both external and internal),
strategy formulation (strategic or long-range planning), strategy implementation, and
evaluation and control. The study of strategic management, therefore, emphasizes the monitoring
and evaluating of external opportunities and threats in light of a corporation’s strengths
and weaknesses. Originally called business policy, strategic management incorporates such
topics as strategic planning, environmental scanning, and industry analysis

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Detail Information

Series Title

Strategic Management and Business Policy

Call Number

-

Publisher

USA : Pearson Education, Inc., 2012

Collation

1-963

Language

English

ISBN/ISSN

10: 0-13-215322

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

13th Edition

Subject(s)

strategic Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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