Management

Strategic Marketing

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Marketing is commonly misunderstood as an ostentatious term for advertising and promotion; in reality it is far more than that. This perception isn’t in many ways unreasonable, advertising and promotion are the major way in which most people are exposed to marketing. However, the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales and customer service functions as well

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Detail Information

Series Title

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Call Number

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Publisher

: ., 2010

Collation

1-109

Language

English

ISBN/ISSN

978-87-7681-634-8

Classification

NONE

Content Type

-

Media Type

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Carrier Type

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Edition

1st Edition

Subject(s)

Strategic Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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