International Marketing Management | Accra Metropolitan University

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Makerting

International Marketing Management

U.C. Mathur - Personal Name;

This chapter introduces students to the different aspects of international marketing that will
enable them to learn its various nuances with relative ease. Students will learn about the major
differences between domestic and international marketing. The methods of scanning the business
and competitive environment are discussed in this chapter. This will help students to plan marketing
in a number of host countries with diverse cultural background

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Series Title: -
Call Number: -
Publisher: : ., 2008
Collation: 1-554
Language: English
ISBN/ISSN: 978-0-7619-3640-4 (P
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: 1st Edition
Subject(s): International Marketing Management
Specific Detail Info: -
Statement of Responsibility: -

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International Marketing Management

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