Marketing Management-Millenium Edition | Accra Metropolitan University

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Marketing Management-Millenium Edition

Philip Kotler - Personal Name;

Marketing deals with identifying and meeting human and social needs. One of
the shortest definitions of marketing is “meeting needs profitably.” Whether the marketer
is Procter & Gamble, which notices that people feel overweight and want tasty
but less fatty food and invents Olestra; or CarMax, which notes that people want more
certainty when they buy a used automobile and invents a new system for selling used
cars; or IKEA, which notices that people want good furniture at a substantially lower
price and creates knock-down furniture—all illustrate a drive to turn a private or social
need into a profitable business opportunity through marketing

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Series Title: Marketing Management-Millenium Edition
Call Number: -
Publisher: USA : Prentice-Hall, Inc.., 2002
Collation: 1-456
Language: English
ISBN/ISSN: 0–536–63099-2
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: 1st Edition
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: -

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Marketing Management, Millenium Edition

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