Management

Electronic Commerce: The Strategic Perspective

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Electronic commerce, in a broad sense, is the use of computer networks to improve organizational performance.
Increasing profitability, gaining market share, improving customer service, and delivering products faster are some
of the organizational performance gains possible with electronic commerce. Electronic commerce is more than
ordering goods from an on-line catalog. It involves all aspects of an organization's electronic interactions with its
stakeholders, the people who determine the future of the organization. Thus, electronic commerce includes
activities such as establishing a Web page to support investor relations or communicating electronically with college
students who are potential employees. In brief, electronic commerce involves the use of information technology to
enhance communications and transactions with all of an organization's stakeholders. Such stakeholders include
customers, suppliers, government regulators, financial institutions, mangers, employees, and the public at large

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Detail Information

Series Title

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Call Number

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Publisher

: ., 2008

Collation

1-150

Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

2nd Edition

Subject(s)

Comerce

Specific Detail Info

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Statement of Responsibility

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