APA Style
Albaum, S, M, S, A, , G, S. (2012).
Basic Marketing Research .
Provo, Utah, 84604, USA:
Qualtrics Labs, Inc..
MLA Style
Albaum, Scott, M., Smith, And, , Gerald, S..
"Basic Marketing Research".
Provo, Utah, 84604, USA:
Qualtrics Labs, Inc.,
2012.
Research Method.