Electronic Commerce: The Strategic Perspective | Accra Metropolitan University

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Management

Electronic Commerce: The Strategic Perspective

Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan - Personal Name;

Electronic commerce is a revolution in business practices. If organizations are going to take advantage of new
Internet technologies, then they must take a strategic perspective. That is, care must be taken to make a close link
between corporate strategy and electronic commerce strategy.
In this chapter, we address some essential strategic issues, describe the major themes tackled by this book, and
outline the other chapters. Among the central issues we discuss are defining electronic commerce, identifying the
extent of a firm's Internet usage, explaining how electronic commerce can address the three strategic challenges
facing all firms, and understanding the parameters of disintermediation. Consequently, we start with these issues

Availability

No copy data

Detail Information

Series Title: Electronic Commerce: The Strategic Perspective
Call Number: -
Publisher: Switzerland : Jacobs Foundation., 2008
Collation: 1-115
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: 1st Edition
Subject(s): Commerce
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

Electronic Commerce: The Strategic Perspective

Comments

You must be logged in to post a comment