Management

Operations Strategy and Competitiveness

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To maintain a competitive position in the marketplace,
a company must have a long-range plan. This
plan needs to include the company’s long-term goals,
an understanding of the marketplace, and a way to differentiate
itself from its competitors. All other decisions
made by the company must support this longrange
plan. Otherwise, each person in the company
would pursue goals that he or she considered important,
and the company would quickly fall apart.
The functioning of a football team on the field is similar to the functioning of a
business and provides a good example of the importance of a plan or vision. Before
the plays are made, the team prepares a game strategy. Each player must perform
a particular role on the team to support this strategy. The strategy is a “game
plan” designed so that the team can win. Imagine what would occur if individual
players decided to do plays that they thought were appropriate. Certainly the
team’s chance of winning would not be very high. A successful football team is a
unified group of players using their individual skills in support of a winning strategy.
The same is true of a business.

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Publisher

: ., 2000

Collation

1-20

Language

English

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NONE

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Subject(s)

Operations Strategy and Competitiveness

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