Management

Core Concepts of Marketing

---

Through good economic times and bad, marketing remains the pivotal function in any business.
Determining and satisfying the needs of customers through products that have value
and accessibility and whose features are clearly communicated is the general purpose of
any business. It is also a fundamental definition of marketing. This text introduces students
to the marketing strategies and tools that practitioners use to market their products.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

-

Publisher

: ., 2008

Collation

1-298

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Core Concepts of Marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment