Information Technology

The role of Social Networking Sites in recruitment

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The new world, which we have already entered, is a world with fast changing technologies and these changes open up new opportunities for companies to communicate and work. As a consequence of this constant change of technology and due to the growing importance of the Internet, the phenomenon of Web 2.0 has occurred. The idea of Web 2.0 was generated from a brainstorming session between Tim O´Reilly and MediaLive International in 2001. O‟Reilly, a Californian computer book publisher, is considered to be leading figure, a guru of the Web 2.0 (Boersenblatt, 2008). The principle of Web 2.0 is the active use of the Internet and the possibility to help shaping the Web. The user creates user-generated content and doesn`t only surf the Internet. Most of today`s young people, defined as Generation Y1, grews up with computers and view them as a part of their daily life (Yeaton, 2008). Generation Y spends plenty of time on the Internet, is connected 24 hours a day and makes use of a variety of Web 2.0 applications. Web 2.0 is an increasingly popular term, which describes an array of technical and social developments that leads to changes in Internet user behaviour. As a result, companies hold the Web 2.0 in high regard and use these applications e.g. for marketing campaigns and for recruiting new employees. In particular Social Networking Sites have become extremely popular, and today hundreds of millions of Internet users interact through these Social Networking Sites (Kim et al., 2009).

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: ., 2011

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1-125

Language

English

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NONE

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Subject(s)

The role of Social Networking Sites in recruitment

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