Information Technology

Observatory on ICT Accessibility Discapnet

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The emergence and spread of social networking services on Internet 1 is one of the most relevant
phenomena to emerge in the field of new technologies in recent years.
Appearing at the beginning of the 21st Century, in many cases starting out as communication
tools for reduced groups of people in specific contexts, such as university students, some platforms
have since expanded rapidly, and exponentially, to enjoying coverage and popularity throughout the
world. To take but one example, Facebook, set up in 2004, has gone from being a platform used
exclusively by North American university students, to being used by 450 million users in over 70 languages, at the last count 2.
Spain is one of the countries in which social networking services have taken hold most (and most
rapidly). It has been ranked second only to Brazil in use (Nielsen, 2009).
The survey conducted by IAB Spain Research (2009) among users of social networks, detected
that almost half the respondents use social networking services on Internet as the mains means to
obtain information, over and above other Internet services such as digital newspapers, blogs or forums,
and also over conventional media, such as television, radio or the written press. Internet-based social
networking services are used by 61% of the respondents on a daily basis, with 84% using such platforms
more than once a week.

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Publisher

: ., 2010

Collation

1-14

Language

English

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NONE

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Subject(s)

Observatory on ICT Accessibility discapnet

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Statement of Responsibility

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