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The myths of innovation

SCOTT BERKUN - Personal Name;

The goal is to use myths about innovation to understand how innovations happen. Each chapter discusses one myth, explores why it’s popular, and then uses the history of innovations—recent and ancient—to explain the truth. Although debunking and demys- tifying does take place, the intent is to clarify how innovation hap- pens so that you’ll better understand the world around you and can avoid mistakes should you attempt innovation yourself. My job as author is to:
1. Identify myths about innovation. 2. Explain why they’re popular. 3. Explore and teach from the truth.
The book takes on business, scientific, and technological innova- tion all at once, striking at the roots of the innovation tree more than the branches. Even if you are aware of many of the myths, you won’t be bored by their dissection; the related truths are often more interesting than the myths themselves.


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Detail Information
Series Title
-
Call Number
-
Publisher
: ., 2007
Collation
1-194
Language
English
ISBN/ISSN
978-0-596-52705-1
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
The myths of innovation
Specific Detail Info
-
Statement of Responsibility
-
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Accra Metropolitan University
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Accra Metropolitan University is a forward-thinking, private higher education institution in Ghana dedicated to empowering minds and shaping futures for sustainable global development. Fully accredited by the Ghana Tertiary Education Commission (GTEC), the university is built on the core pillars of LIFE: Leadership, Innovation, Flexibility, and Entrepreneurship.

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