Information Technology

Google Analytics

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When Google launched Google Analytics in 2005, it revolutionized web analytics. Heck, it flat out turned the entire industry on its collective head. No longer was web analytics an expensive endeavor that required a substantial investment in software. Measurement tools became irrelevant from a cost perspective, and the focus started to shift to people. In May 2007, Google gave the analytics industry another shot in the arm when it re- leased version 2 of Analytics. The update included a progressive new interface that simplified the data presentation in hopes that more people, like marketers and PR professionals, would use the data to make business decisions. By creating a free analytics tool that is easy to understand, Google has helped everyone become a web analyst. Website designers, webmasters, IT teams, C-level executives, and marketers are all using Google Analytics to track and measure website performance and online marketing initiatives. Let’s face it, Google Analytics is sexy as hell right now! Everyone wants a piece of it.

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Availability

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Detail Information

Series Title

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Call Number

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Publisher

: ., 2010

Collation

1-218

Language

English

ISBN/ISSN

978-0-596-15800-2

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Google Analytics

Specific Detail Info

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Statement of Responsibility

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Other version/related

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