Economics

Free Wire

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Organizations have always looked to maximize their PR budgets, but during an economic downturn, every marketing dollar gets extra scrutiny and is stretched as far as humanly possible. While budgets are being whacked six ways to Sunday in an effort to minimize costs, most communications programs still place a heavy emphasis on the press release as a marketing and public relations tool. It used to be that, when a press release was written, the automatic follow-on strategy was to issue it via a traditional wire service; Business Wire, PR Newswire and Marketwire are three popular examples. And in many regards these entities still offer the best service and news distribution (in this instance, you very much get what you pay for). However, marketers today are taking another look at cost-effective alternatives for distribution of their news, such as through the use of social media sites (Twitter, blogs, etc.), often because they cannot justify wire service fees.

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: ., 2007

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1-7

Language

English

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NONE

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Free Wire

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