Makerting
Negotiating Success
“Negotiating Success is an inspiring book whose time has come. While hard skills are
critical in negotiations, soft skills make up the essential ingredients that support
mutually agreeable gains. Jim’s blend of the two shows how to make the negotiating
process human again. His approach on supporting the other in getting what they want
invokes reciprocal behavior. This book shows that conflict is not inevitable for sessions
to be successful. The reader will raise his/her emotional intelligence, learn the principles
of ethical influence, and still come away with the skills and steps to negotiate
intelligently. Hard skills with soft edges; that’s the winning formula!”
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