Business Policy and Strategy

Oracle Business Intelligence: The Condensed Guide to Analysis and Reporting

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While often used interchangeably, data and information do not mean the same thing. In a few simple words, data is what you can save, transform, or retrieve, whereas information is what you normally use in a decision-making process. On the other hand, these two terms are very closely related, as information is taken out of data. And sometimes, it may be quite sufficient to take a glance at your data by issuing a simple query, obtaining the required information, and getting your question answered.
Having data, though, does not automatically mean having information. In general terms, obtaining information is a process of transforming data. Depending on the information you need, the process of extracting information from data may be as simple as issuing a simple SQL query against it, or may be complex enough that
it requires you to issue a great deal of complicated analytical queries against data stored in different sources, and in different formats.
SQL, which has been the primary tool for extracting information from data for decades, hits its ceiling when it comes to answering business analysis questions. The problem is not only in that it is sometimes too hard to write SQL statements that reflect required business functionality, but also that SQL is designed to work only with structured data stored in a relational database, while you may need to access unstructured or semi-structured data.
The limitations of SQL pushed some vendors to come up with BI (Business Intelligence) tools, which simplify the process of analyzing and publishing business data stored in both a database and external sources, thus enabling better decision-making. Using BI tools, you can easily prepare your data, wherever it is found, for analysis and reporting, thus creating and maintaining a business-oriented view of it.This book introduces Oracle Business Intelligence, a suite of high-end tools from Oracle, which provide an effective means of delivering information, analysis, and efficiencies. You will learn how to use these powerful tools to your advantage when it comes to accessing the data that's available from a number of different sources and extracting the information you need to run your business.

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English

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978-1-849681-18-6

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NONE

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