Management

Essentials of Strategic Management

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In this book, we argue that the strategies a company’s managers pursue have
a major impact on its performance relative to rivals. A strategy is a set of actions
that managers take to increase their company’s performance relative to rivals.
If a company’s strategy does result in superior performance, it is said to have a
competitive advantage.
Much of this book is about identifying and describing the strategies that managers
can pursue to achieve superior performance. A central aim of this book is to give
you a thorough understanding of the analytical techniques and skills necessary to
identify and implement strategies successfully. The fi rst step toward achieving this
objective is to describe in more detail what superior performance and competitive
advantage mean.

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Detail Information

Series Title

Essentials of Strategic Management

Call Number

-

Publisher

: South-Western, Cengage Learning., 2012

Collation

1-30

Language

English

ISBN/ISSN

1-111-52519-6

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

2nd Edition

Subject(s)

strategic Management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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