Management

Creating Futures Scenario Planning as a Strategic Management Tool

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A second edition is always a cause for celebration. For the publisher,
it confirms his hope that the product he sponsored would continue
to be successful economically. For the author, the implications
are even more delicious. His message has been understood, studied,
and used. One could rarely ask for more from a professional thinker
and a proponent ofbetter ways to think. To me the most striking mark
of success is that the software indispensable to the tools and techniques
which Godet describes, explains, and advocates has been downloaded
from the Internet over 7000 times, at no cost. While a number
of futures works in the English speaking world are accompanied by
software packages in the form of CDs, the Godet approach - make it
free with the help of the Entrepreneurs of the Future Circle — is far
more socially valuable.
The second advantage I see in this new edition is pulling some of
the good ideas out of chapter three to integrate into other chapters,
and then creating an entirely new chapter three. He hunts down a particularly
subversive form of thinking, or more properly, failure to
think, in the form of six clusters of cliches. Other minor changes
throughout sharpen, clarify, or expand on details.

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Detail Information

Series Title

Creating Futures Scenario Planning as a Strategic Management Tool

Call Number

-

Publisher

: Economica Ltd,., 2006

Collation

1-365

Language

English

ISBN/ISSN

2-7178-5244-l

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

2nd Edition

Subject(s)

strategic Management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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