Communication

WORLD CONGRESS ON COMMUNICATION FOR DEVELOPMENT

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The first World Congress on Communication for Development
(WCCD) took place in Rome, Italy, on October 25–27, 2006.
The main goal of the WCCD was to position and promote the field
of Communication for Development in the overall agenda of development
and international cooperation.
Toward this end, three types of stakeholders, who rarely
interact, gathered in Rome: academics, practitioners, and policy
and decision makers. The interaction and exchange of perspectives
among these three groups served to enhance the overall
understanding of the field of Communication for Development by
a broader audience.
These proceedings contain the wealth of knowledge included in
the presentations, panel sessions, and plenary discussions that took
place in Rome. The organization of the proceedings reflects the
structure of the Congress, where three thematic areas were selected
to guide the main discussions: health, governance, and sustainable
development. A fourth area, named Communication Labs, dealt
with cross-cutting methodological issues in the field of Communication
for Development.
The book also includes other important contributions:
 A background paper titled “Communication for Development:
Making a Difference,” which was prepared by a group of top
scholars and practitioners who actively participated in the preparation
of the Congress as members of the Scientific Committee  The “Rome Consensus,” a declaration that was agreed
upon by the WCCD participants and that summarizes key
recommendations for mainstreaming Communication for Development
in relevant policies and practices
 A multimedia DVD that includes all the papers accepted through
a call for papers, as well as some videos presented during the
Congress
Finally, the proceedings include a broader treatment of the historical
trajectory and current practices of Communication for Development.
This approach is intended to further promote the understanding
of the scope of this field, which has broadened well beyond
the original idea of diffusion and persuasion aimed at changing individuals’
behavior and now encompasses also the idea of communication
as a two-way process for (a) engaging stakeholders in the
assessment and prioritization of development needs, and (b) providing
the inputs that will lead to more effective and sustainable design
of development initiatives.
It is our hope that at the end of this book, readers will have a
much better understanding of the value and role of Communication
for Development.

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English

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13: 978-0-8213-7137-

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