“We ultimately presented three marks that represented very different takes on research. Each had a compelling narrative linked directly to the strategy,” Kribbs explains. “Having this conceptual foundation in place helps our clients talk about the logo beyond aesthetics and gives any nonvisual stakeholders information to respond to. The logo that became the front-runner appears as if you …
Getting noticed as a new business in today’s digital world is tough. Trying to establish a strong, consistent and memorable brand is key for sustained success. Besides your product, one of the first places you should start when developing your brand is with the design of a kick-ass logo. Logo, emblem, trademark, symbol, call it what you will, that image will stand as the “face” of your c…
As many of you may know, Syncfusion is a provider of software components for the Microsoft platform. This puts us in the exciting but challenging position of always being on the cutting edge. Whenever platforms or tools are shipping out of Microsoft, which seems to be about every other week these days, we have to educate ourselves, quickly.
As many of you may know, Syncfusion is a provider of software components for the Microsoft platform. This puts us in the exciting but challenging position of always being on the cutting edge. Whenever platforms or tools are shipping out of Microsoft, which seems to be about every other week these days, we have to educate ourselves, quickly.
Welcome to the Adobe® Creative Suite® 6 Printing Guide . Adobe is dedicated to providing software that allows designers to express their visual ideas, while providing tools and resources to printers to ensure that those ideas print as intended . While designers explore the creative features of Adobe Photoshop® CS6, Adobe InDesign® CS6, and Adobe Illustrator® CS6, as well as the capabilitie…
Let’s start by defi ning our terms: First, crowdsourcing is outsourcing to a crowd of people via an open call for contributions. There’s nothing inherent in the term about a contest, though sponsoring a design contest seems to be where the controversy lies. In such a con- test, a project is posted and anyone can participate by offering a solution. Typically a winner is chosen, and only tha…
This beautiful photograph can be found in Lara Platman and Alan MacDonald’s book Spirit of Place: The Distilleries of Scotland. Documenting 50 of the country’s greatest whisky distilleries, through pictures of the craftsman, surrounding landscape and the historical buildings, Lara and Alan have captured the innermost fabric of this traditional Scottish trade. Text by whisky expert Charles M…
Would you like a process to create more consistently creative work which distinguishes itself from the work of your peers? Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your design? This manifesto will show you how. Everyone has their own processes, their own way of working…
The more original your idea is, the less good advice other people will be able to give you. When I first started with the cartoon-on- back-of-bizcard format, people thought I was nuts. Why wasnʼt I trying to do some- thing more easy for markets to digest, i.e., cutie-pie greeting cards or whatever? You donʼt know if your idea is any good the moment itʼs created. Neither does anyone else. Th…
Youth work in America needs a breakthrough, a turning point that can move it to a higher and more relevant level of accomplishment in the processes of youth development. It would seem that forces within our national culture are leading to more of those disturbing symptoms of self- destruction and failure to grow that concern us so much. Our various programmatic efforts in youth work seem to be …
All managers have resources at their disposal. It is the way these resources are used and organized that shows up the differences between a good manager and an ordinary one. Poor managers will continually bemoan their lack of resources. ‘If only I had more people (or more time, or more information, or better materials and equipment),’ they will say, ‘I could do a decent job’. The respo…
This workbook addresses the issues of Budgeting for Better Performance. Should you wish to extend your study to other Super Series workbooks covering related or different subject areas, you will find a comprehensive list at the back of this book
This workbook addresses the issues of Becoming More Effective. Should you wish to extend your study to other Super Series workbooks covering related or different subject areas, you will find a comprehensive list at the back of this book.
Historically thought to be the ‘centre’ of tertiary education, the library is changing with developments in information technology, teaching and learning methods and changes in society. Coupled with budget pressures, demands for expansion and increased expenditures, the maintenance of library services requires examining new methods of delivery and use. Overall, with regard to the future of…
Mental, neurological, and substance use (MNS) disorders have a substantial impact on global health and well-being. Disorders such as depression, alcohol abuse, and schizophrenia constitute about 13 percent of the total burden of disease (WHO, 2009). Worldwide, MNS disorders are the leading cause of disability, and the 10th leading cause of death (WHO, 2008a). Despite this high burden, there is …