Abstract Educators and economists concerned with monetary reform face the extraordinary challenge of explaining to the public and its elected representatives not only what a reformed system would look like, but also how the current system works. Centrally, the point that in a modern economy money is largely created by commercial banks, as explained by the Bank of England recently (McLeay, …
Banking systems include the back-end bookkeeping systems that record customers’ account details and transaction processing systems such as cash machine networks and high-value interbank money transfer systems that feed them with data. They are important for a number of reasons. First, bookkeeping was for many years the main business of the computer industry, and banking was its most inte…
Technology and it’s take up and use by individuals and business has transformed how we run our lives and our businesses over the past sixty years. That rate of change is accelerating as we find new uses for ever more capable technologies which can be applied to more areas of our lives than imagined even ten years ago. Today we are learning and being trained to be capable members of the workfo…
This is the purpose of Values Sell: Transforming Purpose into Profit Through Creative Sales and Distribution Strategies. Our goal is to share ideas and techniques that have proved successful for other small businesses and to provide you with strategies that will help you develop your own “creative game plan” for increasing sales and more efficiently distributing your product.
This book looks at advanced computer networking. It first guides readers through network infrastructure design. The readers are then introduced to configuring static, RIPv2, OSPF, ISIS, EIGRP routing protocols, techniques for configuring Juniper router, managing the network infrastructure, analyzing network data traffic using Wireshark, network security, IPv6, Linux networking, Internet routing…
The goal of having computers automatically solve problems is central to artificial intelligence, machine learning, and the broad area encompassed by what Turing called “machine intelligence” (Turing, 1948). Machine learning pioneer Arthur Samuel, in his 1983 talk entitled “AI: Where It Has Been and Where It Is Going” (Samuel, 1983), stated that the main goal of the fields of machine l…
With an increasing number of technologies being added to the marketing toolkit, marketers are beginning to view technology as a key component of their overall strategy. Without question, marketers are at the apex of digital evolution. Functional marketing silos are going away, and data and applications are now being tightly connected for improved customer lifecycle management, omni-channel…
Computer networking is a fascinating field that has interested many for quite a few years. The purpose of this brief book is to give a general, non-mathematical, introduction to the technology of networks. This includes discussions of types of communication, many networking standards, popular protocols, venues where net- working is important such as data centers, cloud computing and grid comput…
This book will show you how to: • Identify your Advocates by asking a single question, the Ultimate Question for customer loyalty. Yes, it really is that simple! • Energize your Advocates to recommend your brand and products plus drive sales. Advocacy isn’t a one-time event or marketing tactic. It’s a strategic and sustainable approach to building your brand and business. • Tra…